As far as I can remember, I've always been passionate about making things - painting and sculpture in particular. Later on, I studied photography as a hobby, but somehow became quite good at it and found myself working as a fashion photographer in a full time job, for almost 25 years.

 

I have worked with the biggest Israeli brands and names in the fashion and advertising industry and enjoyed it very much, but I've never stopped dreaming about creating my own brand of artistic design.

In 2013, I decided to fulfill my long time desire to learn jewelry craft, and fell in love immediately with the concept of expressing a big idea in a small piece of metal.

 

When I design jewelry I think art, I think architecture. This is more than emotion: It represents a part of who I am. My jewelry does not seek to conform – It asks to defy conventions, and in doing so add a critical eye to it.

My designs are hard to remain indifferent to. You might fall in love, or you might feel upset - But you will definitely feel something towards them.

 It is so thrilling to think that people on multiple continents wear my pieces. It's like letting a little part of me travel the world.

 

My goal is to create a piece that is unique yet simple and comfortable enough to wear everyday.

I hope you enjoy my pieces as much as I enjoy making them.

Thanks for stopping by. Cheers!

Abi Meshulam